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When
I started college, I had aspired to become an architect, originally
starting as a civil engineer and changing direction, graduating as an
English major -- learning to balance “the arts” and “the sciences”. What
I had initially perceived as a mistake has provided me the tools to be a
different type of architect, both from an informational and a business
perspective. For more than twenty years, I have had the opportunity to
work as a technical writer and a business analyst in the corporate
environment.
But,
when I was “downsized” about seven years ago, a friend asked me to help
her strengthen her business image, so I downsized my business analysis
tools to match her small business needs in the local community. What
started as a creative ‘project’ has grown into a relationship with small
business owners, in many industries, helping them shape and direct their
passion.
Today, I enjoy gardening more than engineering, nurturing a perennial
garden from year to year in my own backyard. In a very similar way, I
enjoy working with small business owners, helping their businesses grow,
strengthening roots in the community, and developing their business image.
Suzann Brucato, Owner
Work Smarter Now, LLC. |
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About
seven years ago when Suzann’s daughter was in one of my dance classes, I
had asked Suzann for her opinion on my website and how I could strengthen
my business image, especially using the internet. Since then, Suzann has
developed an overall internet image for the Kathryn Barnett School of
Dance, and coordinated PR efforts that are working for me. This year, at
registration, 80% of new families got their information about my business
from my website. I owe the increase in enrollment to Suzann's skill in
web design & PR.
Kathryn Barnett, Director - Kathryn Barnett School
of Dance -
http://www.BarnettDanceSchool.com |